We are excited to share that we are looking for someone to help us continue to meet the moment, building on the momentum we’ve garnered and using their own unique expertise to launch us forward. It’s been a worthwhile journey and we still have so much more to do. Won’t you join us?
We're Hiring: Social Media Content Manager (Part-Time / Contract)
The Farmer & The Foodie is a Kentucky-based TV show and brand celebrating local farmers, food culture, and the joy of gathering around the table. We air on KET (PBS Kentucky) and share stories from rural Kentucky farms to Lindsey’s kitchen — connecting people to where their food comes from and the people behind it.
We’re looking for a creative, organized, and food-loving Social Media Content Manager to help us grow our brand, build community, and tell our story online — while keeping an eye on what’s working, what’s not, and where we can grow smarter.
About the Role
This is a part-time, contract role for someone who loves storytelling through social media, thrives in fast-paced creative environments, and can capture both beautiful and authentic moments — while also analyzing data and optimizing for growth.
Responsibilities:
Develop and execute a monthly content strategy across Instagram and Facebook
Capture behind-the-scenes content on filming days and farm visits (occasional travel in Kentucky)
Edit and post Reels, Stories, and grid posts with engaging captions and hashtags
Manage posting schedule and community engagement (comments, DMs, story replies)
Track and report on account growth, post performance, reach, engagement, and website clicks
Analyze ROI of content types and campaigns; adjust strategy accordingly
Target specific growth goals, such as audience demographics, location-based followers, and niche communities (foodies, farm lovers, PBS viewers)
Collaborate with Lindsey and Maggie on content ideas, giveaways, and campaigns
Support brand partnership pitches by providing engagement metrics and performance insights
Key Performance Indicators (KPIs)
We’re results-driven and expect our Social Media Content Manager to track and report progress toward clear monthly and quarterly goals:
Follower Growth: Achieve a steady increase in engaged, organic followers (goal: 10K+ on IG within 12 months)
Engagement Rate: Maintain or improve engagement rates (likes, comments, shares, saves)
Reach/Impressions: Increase monthly reach, particularly within Kentucky and food/lifestyle audiences
Reels Views: Target average views per Reel and identify top-performing content
Community Growth: Track number of new DMs, comments, and meaningful brand interactions
ROI Reporting: Provide monthly analytics reports with insights and actionable next steps
About You
You LOVE food, farms, and community stories
You have experience managing Instagram accounts for brands or public personalities
Skilled at capturing and editing content on your phone (Reels, Stories, photos)
Experience using analytics tools (Instagram Insights, Meta Business Suite, Later, or similar)
Comfortable being on-location a few times a month (within Kentucky)
Strong writing skills for captions and posts
Organized, self-motivated, and results-driven
Bonus if you have experience pitching or collaborating with brands
Details
Part-time / Contract
Mostly remote with occasional travel days (Kentucky-based preferred)
Flexible hours — perfect for someone looking to grow with a brand
Compensation based on experience
To Apply
Send us an email at thefarmerfoodie@gmail.com with:
A quick intro about you and why you’d love this role
Links to Instagram accounts you’ve managed (or your own if relevant)
A favorite farm-to-table food memory
Any experience you have with social analytics, reporting, or account growth strategy
Could it be that spring is my favorite season? This thought came to me recently, while strolling The Douglass Loop farmers’ market, each booth decked out in full, green veggie regalia.
We are very excited to share in the flavors of season later this month, when we host another The Farmer & The Foodie cooking experience at Foxhollow Farm on Thursday, July 18th! There are still a handful of spots left to join us on the farm, where we will harvest a variety of fresh produce together, Maggie sharing her knowledge of biodynamic and regenerative farming all along the way.
If you’ve spent much time with me and Maggie or have attended one of our cooking demos or events, you are likely familiar with the origin story of The Farmer & The Foodie. With our roots in a friendship forged over homemade chicken wings and a hike to harvest wild ramps, our passions for food and farming have melded naturally over the past ten years.
The start of a new year is a natural time for goal setting and Maggie and I have been busy sowing the seeds of season five of The Farmer & The Foodie, which is slated to begin filming in March! We have also been setting goals in our respective happy places - the garden and the kitchen - and wanted to share what we hope to accomplish, discover, and simply enjoy this year.
We have now filmed 26 episodes of The Farmer & The Foodie. The evolution of our friendship-to-partnership-to-podcast-to television show most certainly didn’t happen overnight but rather the span of a decade. Yet here we are, celebrating the latest season of stories exploring Kentucky’s farmers and foodways.
The Farmer & The Foodie, the KET series that explores Kentucky farms to discover local ingredients for scrumptious dishes and desserts, returns in January with all new episodes. Premiering at 3:30PM EST on Saturday, Jan. 6th.
Join the hosts of KET’s The Farmer & The Foodie for a hands-on farm experience and live cooking class at Foxhollow Farm! Maggie Keith, farmer and 4th generation land steward of Foxhollow, and Lindsey McClave, food writer and recipe developer, will share a wealth of kitchen and gardening tips and tricks as they guide you through some of their favorite spring dishes. The class will start at Foxhollow Market. We will gather and make introductions at 5:30 then head to the garden promptly at 5:45 to harvest what we will be cooking.
Season 3 of The Farmer and The Foodie premieres Saturday, January 7 on KET. The Farmer & The Foodie KET Saturday, Jan. 7 • 3:30/2:30 pm Stream at KET.org and the PBS Video app. Each episode goes behind-the-scenes with Kentucky farmers to see first-hand how the food is made, and then we take what we’ve learned into the kitchen to create a delicious meal to share with guests!
In this season of gratitude and thanks, we couldn’t be more grateful for the farmers, chefs and artisans who have shared their time, talent, and treasure with us in the making of The Farmer & The Foodie. It is our honor to learn from each and every person featured on our show and to be able to share their stories, not just with Kentucky audiences but with PBS viewers across the nation, is a privilege.
These peaches have also been macerated and steeped with my vanilla ice cream base, blended until smooth save flecks of their pink skin for bellinis, and thrown on the grill for an easy and irresistible dessert, just like the one we cooked up with our friends at The Food Literacy Project in season two.
If you are feeling any sort of dismay from having missed these episodes and the wealth of recipes and knowledge shared within them, do not fret! The entirety of The Farmer & The Foodie seasons one and two can be found on KET’s website along with links to detailed recipe cards.
The Farmer & The Foodie’s new season premieres Saturday, April 30. The program is produced by Kentucky Educational Television (KET) and distributed nationally by National Educational Telecommunications Association (NETA).
It is a happy coincidence that locally raised chicken is front and center in the premiere episode of both season one and season two of The Farmer & The Foodie.
Pasta making is one of several tried and true cooking techniques I can find solace and stability in when the world around me is less than such, second only perhaps to homemade ice cream!
A freshly sabered bottle of champagne being poured; stewed blueberries heaped attop labneh cheesecake; five sets of little hands grasping cones of homemade strawberry ice cream; such are just a few of the moments that topped off our final day of shooting season two of The Farmer & The Foodie.
2021 has been filled with fun and adventure. We have loved getting to know farmers throughout Kentucky. The recipes this season are fantastic.
Crafting balance in your garden is just as important as balancing flavors in a well crafted dish. Farm Girl gives her top 5 Spring Gardening tips.
It’s officially ramp season. Ramps will always hold a special place in our hearts. This wild member of the allium (onion) family is perhaps one of nature’s most fleeting gifts.
