We're Hiring: Social Media Content Manager (Part-Time / Contract)

The Farmer & The Foodie is a Kentucky-based TV show and brand celebrating local farmers, food culture, and the joy of gathering around the table. We air on KET (PBS Kentucky) and share stories from rural Kentucky farms to Lindsey’s kitchen — connecting people to where their food comes from and the people behind it.

We’re looking for a creative, organized, and food-loving Social Media Content Manager to help us grow our brand, build community, and tell our story online — while keeping an eye on what’s working, what’s not, and where we can grow smarter.

About the Role

This is a part-time, contract role for someone who loves storytelling through social media, thrives in fast-paced creative environments, and can capture both beautiful and authentic moments — while also analyzing data and optimizing for growth.

Responsibilities:

  • Develop and execute a monthly content strategy across Instagram and Facebook

  • Capture behind-the-scenes content on filming days and farm visits (occasional travel in Kentucky)

  • Edit and post Reels, Stories, and grid posts with engaging captions and hashtags

  • Manage posting schedule and community engagement (comments, DMs, story replies)

  • Track and report on account growth, post performance, reach, engagement, and website clicks

  • Analyze ROI of content types and campaigns; adjust strategy accordingly

  • Target specific growth goals, such as audience demographics, location-based followers, and niche communities (foodies, farm lovers, PBS viewers)

  • Collaborate with Lindsey and Maggie on content ideas, giveaways, and campaigns

  • Support brand partnership pitches by providing engagement metrics and performance insights

Key Performance Indicators (KPIs)

We’re results-driven and expect our Social Media Content Manager to track and report progress toward clear monthly and quarterly goals:

  • Follower Growth: Achieve a steady increase in engaged, organic followers (goal: 10K+ on IG within 12 months)

  • Engagement Rate: Maintain or improve engagement rates (likes, comments, shares, saves)

  • Reach/Impressions: Increase monthly reach, particularly within Kentucky and food/lifestyle audiences

  • Reels Views: Target average views per Reel and identify top-performing content

  • Community Growth: Track number of new DMs, comments, and meaningful brand interactions

  • ROI Reporting: Provide monthly analytics reports with insights and actionable next steps

About You

  • You LOVE food, farms, and community stories

  • You have experience managing Instagram accounts for brands or public personalities

  • Skilled at capturing and editing content on your phone (Reels, Stories, photos)

  • Experience using analytics tools (Instagram Insights, Meta Business Suite, Later, or similar)

  • Comfortable being on-location a few times a month (within Kentucky)

  • Strong writing skills for captions and posts

  • Organized, self-motivated, and results-driven

  • Bonus if you have experience pitching or collaborating with brands

Details

  • Part-time / Contract

  • Mostly remote with occasional travel days (Kentucky-based preferred)

  • Flexible hours — perfect for someone looking to grow with a brand

  • Compensation based on experience

To Apply

Send us an email at thefarmerfoodie@gmail.com with:

  • A quick intro about you and why you’d love this role

  • Links to Instagram accounts you’ve managed (or your own if relevant)

  • A favorite farm-to-table food memory

  • Any experience you have with social analytics, reporting, or account growth strategy